infinite
Creative direction |brand marketing |exhibit design
Hosted by Lumency, I created an installation concept that reflects the Lexus brand, elevated the 2017 Lexus IS, and showcased individual style. My installation was fabricated and displayed at auto shows across Canada.
Infinite consisted of slanted pyramids mimicking the sleek-edgy accent headlights. Placing these pyramid forms along the car created an illusion that the displayed Lexus was in motion. Materials of the installation were made from materials of the car: mirrors, LED lights, window tint film and glass. When these materials were layered together, there would be an "infinity" light illusion, inspired by the freeing experience of driving through tunnels.
Project Feature:
Official Lexus Competition Page
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Montreal Gazette
Ryerson Faculty of Communication and Design Blog
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